I’m April Ibarra, founder of Bold, Not Old™-a coaching, education, and speaking framework that helps individuals and organizations rethink aging as a time of opportunity, growth, and reinvention.
With over 35 years of experience in senior care, I bring a unique combination of professional expertise, gerontological insight, and lived understanding of the aging journey. I hold a Master’s degree in Gerontology and am a Certified Senior Advisor® (CSA) and Aging Life Care Professional®.
At the heart of my work is a simple truth: how we live-and how we think-shapes how we age. Bold, Not Old™ is rooted in the belief that aging is not an inevitable decline to manage, but a life stage to design-with intention, courage, and clarity.
My work blends evidence-based longevity science, holistic wellness, and practical life planning-helping people feel informed, confident, and in control of what comes next.
I am also deeply committed to supporting family caregivers, equipping them with the tools, confidence, and guidance needed to navigate aging conversations and caregiving decisions with clarity, dignity, and compassion.
Bold, Not Old™
How we age is shaped by how we live. With intention and guidance, growing older becomes less about limitation-and more about alignment with what truly matters.
Bold, Not Old™
Coaching for Confident Aging & Caregiving
I offer:
Helping individuals age with intention, and empowering caregivers with the confidence and tools to support the journey.
Whether you're ready to start planning for yourself or seeking guidance as a caregiver, I’m here to help. I offer one-on-one coaching tailored to your unique situation.
Empowered Caregiver:
Support & Strategies for Caring with Confidence
Support and guidance for family caregivers who feel overwhelmed, unsure, or alone—offering clarity, practical tools, and compassionate support every step of the way.
Bold, Not Old™:
Living with Intention Starts Here
Aging doesn’t happen all at once.
It happens quietly-in how we spend our days, what we prioritize, what we ignore, and what we assume is “just part of getting older.”
Bold, Not Old™ Speaking & Keynotes
Inspire. Challenge. Reframe.
Bold, Not Old™ keynotes and workshops are designed to shift how audiences think about aging, purpose, and what’s possible in the years ahead.
Cincy Lifestyle Interviews
Praise
“April is a passionate and engaging speaker who truly shines when advocating for positive aging. Her ability to connect with audiences and enhance the dignity of older adults is both inspiring and impactful. Whether she's promoting senior resources or empowering communities to support aging well, April brings warmth and kindness to everyone she meets.” Karli, St. Charles Community
"April was the best speaker at the Forum on Aging . She is extremely personable and inspiring and brings diverse experiences to her presentations."
"April is inspiring and presents the information in a way that encourages a new understanding of the aging process."
"Her workshop will impact my personal practice helping me to be more aware of negative views on aging and help to promote a culture of acceptance and appreciation of the entire lifespan."
Bold Reflections
Guidance, perspective, and real-life insights for living Bold, Not Old™ every day.
